Colorado Oktoberfest Event
Producer | Creative Director
Objective:
Reimagine an annual event to grow adult community engagement and revenue.
Scope of Work:
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Business plan development
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Communication focus
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Engagement strategy
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Concept ideation
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Theme development
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Event design (guest flow and program)
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Graphics and signage oversight
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Budget oversight
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Marketing and PR collaborator
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Concessions and retail integration
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Commissioned artists
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Selected production partners
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Production design oversight
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Operational planning oversight
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Program Director
Features
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Local breweries, artists and farms
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Live music and comedy
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Animal meet and greets
Result
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Attendance grew 86% by week 3
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Evening per cap grew 59% above daytime concession and retail sales
Goals
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Attract underserved audience within the community
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Elevate public perception of Zoo nighttime events
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Increase attendance and per cap
Strategy
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Engage partnered and single adults
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Position the Zoo as a fun place for people of all ages
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Participate in local local theme bar and restaurant trends
