The world of Santa comes to life in a magical holiday experience.
Objective:
Rethink Santa for Zoo Lights and include an immersive queue line experience.
Scope of Work:
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Business plan development
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Communication focus
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Engagement strategy
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Concept ideation
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Treatment development
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Script development
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Show flow design
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Event design (guest flow and program)
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Graphics and signage oversight
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Budget oversight
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Marketing and PR collaborator
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Casting with agency collaboration
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Costume design collaborator
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Concessions and retail integration
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Selected production partners
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Production design oversight
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Music producer
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Operational planning oversight
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Show Director
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Program Director
Features
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20-minute production playing 5-times nightly for 6-weeks
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Themed holiday food, beverages and retail
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VIP show packages for small group experiences
Result
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36% of guests ranked Storytime with Mrs. Claus as Superior with 34% scoring it as Excellent and 23% as Good, rounding out the top three performing positions
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45% of guests said it took less time than expected to see Santa | 90% said it was worth the wait
Goals
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Reimagine the Zoo Lights Santa meet and greet experience
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Present a new holiday story and photo-op environment
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Provide opportunities for guests to interact with the story
Strategy
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Minimize perception of wait to see Santa
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Modernize classic characters
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Develop new sales channels
